The first pair of adidas soccer cleats was stitched in 1925, made by Adi Dassler who would become the founder of the company. His small factory in Germany started the dream of engineering foot wear for athletes, especially soccer players who were so popular in his time. The logo of three parallel bars at an angle has been a part of the company logo since the beginning.
Shoes for all Conditions
By 1950, adidas had begun designing shoes for all kinds of conditions. The Samba, for instance, was created to help provide traction in frozen fields. It ended up becoming the preferred shoe of indoor soccer athletes worldwide.
Until 1936, the company was a relatively unknown brand. Dassler was good at producing athletic shoes, good enough to pay bills, but seemed to lack the spark for business. That is until he “sponsored” African-American athlete Jessie Owens during the 1936 Summer Games. He showed Owens a suitcase full of spikes he had designed, and Owens used them to win four gold medals in the process.
adidas and Soccer
adidas soccer shoes are only one part of the entire kit the company designs. Being a part of the founder’s intended designs, adidas has an intense focus on the sport of futbol and sales from that segment are significant.
adidas has routinely endorsed players since Jessie Owens, including the 1954 German World Cup team. The Argentinia cleat featured screw-in studs, which replaced the standards studs that were fastened by nails. The ability to change styles made them more resistant to weather, and the freedom of movement was accentuated thanks to a lower cut on the boot.
adidas has also designed balls for the World Cup since 2006, a practice that FIFA says is designed to encourage players to be more on the offensive with a faster and more responsive ball. These balls are not simple affairs either. In designing the 2010 World Cup Ball, adidas worked with Loughborough University and the English Premier League team Chelsea to design and test the new ball.
adidas has not always been on the path toward greatness. It had a small embarrassment during the nineties, when its owner was unable to pay his bills and was forced out of the company by French banks. Some of those banks even went on to bankrupt the owner’s other companies to prevent them from suing in recourse. Yet the company has managed to regain its footing, and continues to remain at the forefront of soccer shoe production.
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